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Shopper numbers continue to fall in Scotland

Category: Scottish Economy — Gary Cain on December 21, 2013

Scottish retailers have reported further falls in the number of people visiting their stores, with November seeing another annual footfall decline.

The report from the Scottish Retail Consortium (SRC) showed that visitor numbers from November 2012 until November 2013 fell by 0.3 percent.

However, this was a notable improvement on the previous month’s figures. October’s year-to-year figures fell by 2.7 percent.

Discussing the findings, the head of policy at SRC, David Martin, said:

“Although still marginally down on 2012, it’s encouraging to see that footfall recovered significantly in November after a steep drop in the previous month.”

He also referenced the most recent sales monitor for the month. This showed that, in total, sales rose by 1.6 percent on last year’s figures, with Martin adding:

“As we saw from last week’s monitor, increased numbers of Scottish shoppers haven’t yet started translating into a notable pick-up in sales.

“Many customers remain cautious and cash conscious and may have been holding off on much of their seasonal spending until December ushered in the final countdown to Christmas.”

Martin went on to explain the other factors affecting sales, such as the increased number of retail channels that can be exploited, and the continuous development of customer trends. He explained that this all results in later Christmas spending.

It is important for retailers in Scotland to recognise this too, and many of them have, with the introduction of initiatives such as invoice factoring.

Martin said that he expected spending to be boosted in the final week before Christmas.

'Disclaimer: The information contained in these articles is of a general nature and no assurance of accuracy can be given. It is not a substitute for specific professional advice in your own circumstances. No action should be taken without consulting the detailed legislation or seeking professional advice. Therefore no responsibility for loss occasioned by any person acting or refraining from action as a consequence of the material can be accepted by the authors or the firm.

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