A Firth of Clyde ferry operator has seen a huge increase in the number of passengers it is carrying, leading to hope that its turnover and profits will be significantly higher for the year.
Calmac has reported substantial growth across all of its services, though the biggest increases were on its Clyde routes. According to the operator, the number of passengers carried on those services in July rose by 19 per cent compared to 2012.
The most substantial changes were seen on the short Largs to Cumbrae crossing. Here, passenger numbers were up by 31 per cent, with car journeys increasing by 20 per cent.
Boosted by the warm weather, it shows that the health of tourism in Scotland is good, and has even greater potential.
By understanding this potential, many factoring companies in Scotland are assisting those in the tourism and leisure industry. With outstanding invoices being unlocked to boost cash flow, many firms have been able to sustain and grow through the economic downturn.
Throughout Calmac’s operations, the comparative results for July this year to 2012 are pleasing.
As well as carrying 100,000 more passengers than 12 months ago, a rise of 14 per cent, car traffic also rose by 10 per cent, to 14,000.
As well as the good weather, the firm pointed to intelligent marketing as a reason for its success. A statement from the firm said that the heavy promotion of the islands as a great family day out had been very effective.