A Dalkeith-based kilt retailer is seeing rising sales like never before – having changed its strategy to embrace ecommerce following a slowdown in traditional sales.
First established in 1991, The Kilt Store, which hires and sells kilts, saw its business being affected by the challenging economic climate and, in particular, a drop in its Edinburgh sales. The store in the capital was affected by the tramworks taking place.
The owner of the store, Paul Swadzba, recognised that action was needed and quickly realised there was a niche to be exploited. He said:
“It didn’t take us long to discover there was no solid integrated hire system on the market.”
Called ‘I-Hire’, the software that the company developed completely integrates hire stock with the till system.
Together with the complete overhaul of the online sales side too, the results have been huge. The value of online hires and sales in the year to April 2012 have trebled to more than £100,000.
It is in recognising the need for a change in strategy that many companies in Scotland are able to survive through tough economic times. Many are embracing the digital world, looking at new financial strategies or simply reinvigorating traditional business models.
Invoice factoring, for example, is helping many companies boost their cash flow. Whether being used to fund payroll or finance an expansion, such alternative finance is helping many firms succeed.
Following its own success with the I-Hire software program, The Kilt Store is now hoping it will create another revenue stream. The company is putting together plans to make it available to other hire firms.