Edinburgh has lost out to Leeds in its bid to host the initial part of the 2014 Tour de France.
The Tour hasn’t been to the UK since 2007, when a London prologue saw the peloton continue down to Canterbury. That event saw over 2 million spectators lie the streets.
With the success of British cycling as a whole in recent years, notably from Bradley Wiggins, Manxman Mark Cavendish and Scotland’s own Chris Hoy, that number could be dwarfed. It is these figures that will leave those backing the Edinburgh bid so frustrated.
Talking ahead of the announcement on December 14th 2012, Edinburgh City Council’s Steve Cardownie said:
“I can think of no more dramatic backdrop than Edinburgh Castle and our historic Old Town and … an event of the Tour de France’s stature would generate somewhere in the region of £50m.”
The boost to businesses throughout Scotland would also have likely seen significant extra sales from the Tour.
At a time when many firms are struggling, this would have been a great shot in the arm. Many are continuing to thrive without pedal power though, with many employing a cycle of invoice factoring to help.
However, there is still a chance that the capital could get its wish, as bidding for the next five years is also possible.
The 2014 Tour de France will start in Leeds and wind its way through Yorkshire over two stages on July 5th and 6th. A third stage, taking place in southern England, will finish in London.